QR codes have been around for years, but their utility became particularly apparent during COVID-19 when scanning QR codes at restaurants became commonplace for viewing menus. That’s just one example of how QR codes can streamline interactions. These small, scannable graphics offer endless...

Event marketing is an essential strategy for businesses looking to generate leads, boost brand awareness, and foster customer relationships. By organizing or participating in industry events, companies can engage with potential customers, partners, and influencers in person. Let’s explore how to...

The cost to get a customer is always on the rise, and attracting new customers is becoming increasingly difficult and costly.

Video content is one of the most powerful tools a business can deploy to connect with and educate its audiences. Long-form videos offer a great way to introduce and inform viewers about a brand, product, or service, while short-form videos can showcase a brand’s personality in a fun and engaging...

In our era of digital domination, home service companies, such as Tree Services and Roofers are rediscovering the success of a traditional marketing approach: Direct mail. While marketing online offers extensive benefits, direct mail campaigns provide an additional personal touch that resonates...

Phone calls might seem like an outdated concept compared to texts, emails, and other digital communications. However, when you need immediate assistance or information from a company, phone calls are invaluable. They provide a direct line for booking services and connecting with potential...